“Agent banking will do more for rural financial inclusion than mobile apps ever will.”
Why I believe this
Trust is built face-to-face. Rural users need a human intermediary they can visit when something goes wrong. Apps assume digital literacy and smartphone comfort that most rural Vietnamese do not have. Bangladesh's bKash reached 50 million users through agents before it reached a significant share through apps. Vietnam has the network — Agribank agents, commune pharmacies, agri-input stores — but no regulatory incentive to use it.
Implications
- Policy should prioritize agent network licensing over app-based solutions.
- Banks should partner with existing rural retail networks rather than build new channels.
- Digital literacy programs should target agents first, end-users second.
March 2026
